ASUS, a technology-oriented company blessed with one of the world's top R&D teams, is well known for high-quality and innovative technology. As a leading provider of 3C (computers, communications and consumer electronics) total solutions, ASUS offers a complete product portfolio to compete in the new millennium.

In 2004, ASUS shipped 40 million motherboards, which means one out of every 4 desktop PCs sold last year is based on ASUS motherboards. If we line them up side by side, the length will be longer than the distance from New York to San Francisco. ASUS' 2004 revenues reached US$7.7 billion, up 28% from the year before.

ASUS products' top quality stems from product development. It's like learning Chinese Kung-Fu; one must begin with cultivating the "Chi" and inner strength. Besides innovating cutting-edge features, ASUS engineers also pay special attention to EMI (electromagnetic interference), thermal, acoustics and details that usually go unnoticed to achieve complete customer satisfaction. ASUS notebooks are the first TCO'99-certified notebooks worldwide. The requirements for this honor include radiation emission control, energy (battery consumption), ecology (environment friendly) and ergonomics.

To succeed in this ultra-competitive industry, great products need to be complimented by speed-to-market, cost and service. That's why all 45,000 employees of ASUS strive for the "ASUS Way of Total Quality Management" to offer the best quality without compromising cost and time-to-market while providing maximum value to all customers through world-class services.

ASUS won over 1048 awards in 2004 from the world's most respected IT media and organizations. BusinessWeek ranked ASUS amongst its "InfoTech 100" for the seven straight year. The readers of Tom's Hardware Guide, the world's largest IT website, selected ASUS as the best maker of motherboards (4 consecutive years) and graphics cards (two consecutive years). Furthermore, the company took home the prestigious "National Award of Excellence" presented by the Ministry of Economics Affairs and Germany's Industrie Forum (iF) Award for industrial design excellence.

Corporate Vision
Imagine innovations that simplify our lives and enable us to realize our full potential. It is technologies' responsibility to accommodate us, not the other way around, because all devices should perform and communicate seamlessly anytime, anywhere. ASUS thrives to become an integrated 3C solution provider. (Computer, Communications, Consumer electronics.)

Mission and Value
Over the past 2 decades, technology has changed the way we live and experience the world. We have been enabled to work, play, learn, and communicate in ways we have never before thought possible. Since its inception, ASUS has been the cornerstone of this evolution. 1 out of every 4 desktop PCs in the world today has an ASUS motherboard inside.

As a major player of this evolution, we have established our corporate mission: Provide innovative IT solutions that enpower people and businesses reaching their full potential.

The philosophy of ASUS product development is to do the fundamentals well first before moving forward. We started from computer components such as motherboards, graphic cards, and optical storage devices and our product portfolio now includes desktop barebone systems, servers, notebooks, PDA, network devices, broadband communications, and mobile phones.

Achieving Our Mission
Passion for Technology
Technology is the heart of ASUS. We continue to invest in our world-class Research and Development so that we are always able to provide leading-edge innovations to people and businesses.

Quality
Quality is of utmost importance to ASUS. We continue to refine our quality management process to ensure customers receive quality solutions cost effectively.

Long-term Relationships
Whether they are our customers, media, shareholders or consumers, we believe in growing with our partners at all levels. Relationships with those key stakeholders are one of the most important factors of our continuing success.

Perseverance
All ASUS employees share the same sense of purpose. We thrive under pressure and we look forward to challenges. And all of us are working to accomplish the same mission, to empower people with innovative IT solutions.

Management Philosophy

• Inspire, motivate and support our employees to realize their highest potential.
• Commit ourselves to the virtues of integrity, ingenuity, honesty, and diligence.
• Endlessly pursue to be number 1 in the areas of quality, speed, service, innovation and cost-efficiency
• Strive to be among the world-class high-tech leaders and to provide valuable contributions to humanity..